taste. real. performance.

our story

While working as an exercise physiologist for pro cycling teams, Dr. Allen Lim saw it firsthand: athletes getting sick from drinks that were too sweet, too artificial, and too hard on the gut. So he started from scratch - mixing up something better with real ingredients and grounded in science. Proving its power in the peloton, he teamed up with Ian MacGregor, a recently retired pro cyclist who he previously coached, to turn that “Secret Drink Mix” into Skratch Labs.